fictionpage Chapter 119 The Double 11 Battle
Chapter 119 The Double 11 Battle
Chapter 119 The Double 11 Battle (3)
Inside a warehouse, packaging workers busily packed packages like worker ants.
Yang Xiaofan took on the role of temporary customer service representative behind her computer desk. Since opening her shop on Taobao, she has been earning more and more money, and becoming increasingly busy.
Sometimes she regrets it, thinking she's really made a mistake, why didn't she enjoy the life of a well-off second-generation rich kid instead of starting a business and messing around. But now that she's on the road, she can't stop, and entrepreneurship has given her an unparalleled sense of accomplishment.
Dozens of messages flooded into the Qianniu platform at once, all inquiries from customers. Yang Xiaofan quickly responded to and processed them one by one, his fingers moving like a blur.
Beside her was a middle-aged woman who bore a resemblance to her, who was also brought in to act as a temporary customer service representative; that was her biological mother, Yang Xiuxiu.
It wasn't until she made money on Taobao that her mother, under her influence, also opened an online store and even followed the trend by opening a flagship store on Tmall.
At this moment, Yang Xiaofan wasn't busy with his own shop's business, but rather helping his mother with chores.
Driven by the massive traffic surge during Singles' Day, my mom's shop saw its business take off, with over 800 orders placed that day.
Yang Xiaofan herself never expected that her mother's shop would be so successful. Unlike the fashionable stockings she ran herself, her mother's shop sold only old-fashioned stockings, specifically for middle-aged and elderly women.
But perhaps it was precisely because no one else was in this field that my mother accurately identified the niche and started a unique business.
Especially after the 50% off sale during Singles' Day, many older women rushed to buy them as if they were getting free eggs; some filial young people saw these stockings in a product listing and, thinking they were cheap anyway, bought them as a gift for their mothers.
Yang Xiaofan couldn't help but yawn and said, "Mom, business is so booming today, I'm working overtime with you until the middle of the night, will I get triple pay?"
Yang Xiuxiu didn't answer her question, but only urged, "Hurry up, hurry up, money's falling from the sky!"
Yang Xiaofan rolled her eyes helplessly; clearly, she had been used as free labor again.
She complained, "Mom, you're selling them at half price, you're not making any money at all. Including packaging fees, you might even lose money, yet you're still selling them so enthusiastically. Mom, you should learn from me and operate a high-profit stockings business. As long as you choose good products and do good marketing, it's much easier to make money than you're struggling like this."
As Yang Xiuxiu typed on the keyboard, she replied, "But there are still many elderly women and grandmothers in China who also need to wear stockings. They also want to look prettier in stockings. If I also sell expensive stockings, they won't have any cheap and comfortable stockings to wear."
"Even if it's not you, there are others. Someone will always do this business," Yang Xiaofan said, rubbing his face.
"They all cut corners, they have no conscience like me," Yang Xiuxiu said disdainfully. "Alright, stop joking around and get back to work. When we get home, Mom will cook you a midnight snack."
Thinking of her mother's cooking, Yang Xiaofan broke out in a cold sweat. She said, "Mom, how about I treat you to spicy soup after get off work?"
Her mother glared at her: "Don't be so talkative. It's rare for me to cook, and you're still being picky."
Yang Xiaofan had no choice but to swallow his bitter pill and continue replying to messages.
Meanwhile, on the other side, at the OPPO official flagship store.
Almost immediately after midnight, the moment Singles' Day began, sales of the i18 phone began to climb steadily.
In the first hour, sales exceeded 100 units. In the second and third hours, sales increased instead of decreasing, reaching 500 units.
At this rate, the 1000 units we prepared were simply not enough to meet the demand. Fortunately, General Manager Sun had granted special permission in advance to transfer goods from other warehouses, and another 5000 units were urgently transferred in.
Morning arrived quickly, and the online shopping frenzy reached its second peak.
In the end, the phone sold a staggering 3000 units in a single day, meaning they recouped 240 million yuan in just one day.
Although this achievement was made possible by the combination of a half-price sale and the traffic generated during Singles' Day, normally the store would be lucky to sell 30 phones a day. However, if this batch of goods hadn't been sold at half price in time, it would have resulted in even greater losses if it had been left in the warehouse. Electronic products don't hold their value; the longer they're stored, the less valuable they become.
When Shen Wei arrived at the e-commerce department and saw this report card, he could not hide his joy.
While 2.4 million may not seem like much to OPPO, it represents a possibility: users are willing to buy phones online.
This gives the company an additional sales channel, freeing it from relying entirely on offline channels.
"You must handle the after-sales service well," Shen Wei instructed. "We cannot compromise on customer service just because we sell at a lower price."
The operations team quickly replied, "Don't worry, Brother Shen, the after-sales team has already completed the training, and they even collected some interesting user feedback yesterday."
"Oh?" Shen Wei asked in surprise, "Someone received their goods in just one day?"
"No," the operations team explained, "it's because after someone found out that this is the official OPPO flagship store, they directly told customer service about their complaints about our other products and also reported a lot of problems."
"I've compiled a few interesting comments. Some people say that after playing with our blue and white porcelain phone for a long time, the edges of the body can be a bit sharp. Others say that the prices in offline channels are not uniform, with the price difference between stores in towns and cities being several hundred yuan. After buying at a higher price, they feel like they've been betrayed. Some people have also reported that their phones went black after only a week of use at stores, and when they asked the store clerks to exchange them, they were refused. Some people even bought second-hand phones, and the store clerks refused to admit it."
Shen Wei's expression instantly turned serious, and he said in a deep voice, "These are all excellent feedback! If you don't listen to the voices from the front lines, you'll be abandoned by the market sooner or later. Now we've opened up a good channel for online sales, and we must seize this opportunity."
A few days later, Qiao Kai's phone arrived smoothly.
He picked up the package from the school security office, walked briskly back to his dormitory, and eagerly tore open the package to reveal the phone box inside.
The phone box is square with sharp edges and no dust on it. Judging from the packaging and protective film, it is definitely not a second-hand phone.
Qiao Kai peeled off the protective film, opened the phone box, and the contents were immediately visible: a silver-white phone—
Then it came into view. The phone screen was large, 2.8 inches, which was definitely a large screen for Qiao Kai, who was used to using a PHS phone.
The bottom third of the screen features a physical button layout in a nine-grid pattern. The phone has an overall oval shape, feels smooth in the hand, and has a premium feel.
Holding the phone, Qiao Kai couldn't help but smile. This was her first phone, and her first smartphone, bought entirely with money she had saved from her part-time jobs; she hadn't spent a single penny of her family's money.
She pressed and held the call button to turn on the phone, and a pleasant startup ringtone sounded as the phone screen slowly lit up.
Several roommates were drawn over by the sound, and Zeng Wen stepped forward and said, "Qiao Kai, your phone arrived? Try it out and see if it works."
Qiao Kai scratched his head, somewhat hesitantly saying, "I've never used a cell phone before, I don't know how to try it."
"I checked online, this phone's main feature is music. You'll see if you play a song and try it," Li Ren said.
"Do I need to download the music before playing it? I haven't saved any music to it yet," Qiao Kai asked.
"No need, no need," Zeng Wen waved his hand. "You can log on to the Mobile Dream Network. There's a ringback tone section where you can listen to ringback tones for free, but you can't set them up yourself. Setting them up will cost you money."
Qiao Kai fumbled to open his phone's browser, logged into the Mobile Dream Network, and found the ringback tone interface. There was a broadcast function on the interface; you could enter a song title to listen to music for free. Although he was a kid from the countryside and not particularly interested in music, he saw that his classmates in the city were all listening to music, so he followed the trend and occasionally listened to Jay Chou's songs, his favorite being "Seven Mile Fragrance".
He slowly typed in the song title using the 9-key keypad, and soon, a familiar melody came from his phone: "The sparrows outside the window chatter on the telephone pole, you say this line has a real summer feel to it — the pencil in my hand moves back and forth on the paper —"
"Wow, the sound quality is really good!" his roommates exclaimed. "Qiao Kai, congratulations! You finally have your own phone."
Looking at the envious expressions in everyone's eyes, Qiao Kai's eyes suddenly felt hot, as if sand had gotten into them.
He couldn't help but recall his childhood when a classmate brought a game console to the village. Everyone gathered around the person who brought it, while he could only stand aside and watch longingly. No matter how much he begged, the other person wouldn't let him touch it.
At that time, he thought, "If only I could have something that everyone would envy, and if only I could be the center of attention."
Now, he has done it with his own two hands.
Just then, his phone rang. The caller ID showed it was his father. Qiao Kai quickly answered, and his father's familiar voice came through the phone: "Qiao Kai, was that washing machine the deliveryman brought the one you bought?"
"Yes, I bought it," Qiao Kai replied with a smile. "I snagged it on Tmall during Singles' Day. The original price was 1200 yuan, but it was half price, so I only spent 600 yuan."
"600 yuan? That's so cheap!" The father's voice was full of surprise.
"Yeah, it's a great deal," Qiao Kai said again. "Dad, listen to my voice now, isn't it clear?"
"It's quite clear, what's wrong?" The father was completely confused.
Qiao Kai smiled smugly and said, "Dad, I'm calling you on my cell phone! It's an OV music phone, the sound quality is amazing. It originally cost 1600 yuan, but I snagged it on Singles' Day for only 800 yuan."
Qiao Kai, who is usually quiet and reserved, was unusually talkative today, chatting away on the phone with his father for a long time.
My father said on the other end that the washing machine was working fine, but my mother couldn't bear to use it, saying it was a waste of water and electricity. She felt more comfortable washing by hand, and even found a dust cover to cover the washing machine completely.
Finally, the father sighed, his voice full of relief: "My son has gone to university, he's capable now, and he can earn his own money."
Qiao Kai's nose tingled slightly, and he said softly, "Dad, you don't need to borrow money from others anymore."
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