fictionpage Chapter 165 WeChat Shake 1 Launched
Chapter 165 WeChat Shake 1 Launched
Chapter 165 WeChat Shake Feature Launched
After hearing Lin Mu's words, Jiang Fan finally breathed a sigh of relief. He would be very disappointed if Lin Mu really wanted to do this kind of purely soft online gambling.
After Jiang Fan left, Lin Mu couldn't help but recall the trend of 1-yuan shopping in his previous life. It was around 2014 or 2015, and it was a trend brought about by 1-yuan cloud shopping, which was completely different from 1-yuan flash sales.
First, there will be a problem of false labeling of products.
For example, a phone worth 5000 yuan might be falsely advertised as 6000 yuan, with the extra 1000 yuan being the platform's profit.
What would happen if fewer than 6000 people participated?
There are generally two outcomes: one is that the activity is canceled altogether and the money is refunded to the users; the other is that bots are added to reach the required 6000 participants.
Secondly, and most importantly, in a normal 1-yuan flash sale, if you don't win, your money will be refunded:
However, the money won't be refunded if you buy something for 1 yuan.
Around 2014 and 2015, the 1-yuan flash sale model reached its peak, with JD.com and Taobao entering the fray and engaging in this kind of soft gamble.
It wasn't until the government cracked down on it and arrested the founder of 1 Yuan Cloud Shopping that this model finally disappeared.
Now that Lin Mu knows the outcome in advance, he certainly won't be reckless by opening up purchase limits and allowing users to place large bets. In essence, he's essentially selling coupons to users—one yuan for a 5 yuan no-minimum-spend coupon.
mid-December.
Both the group-buying and 1-yuan flash sale product lines are being developed step by step.
Just then, Lin Mu's WeChat notification popped up. Zhang Xiaolong sent him a document with the message: "Lin Mu, the stranger-to-friends feature you mentioned earlier has been finalized internally and is now online. You can give it a try."
We added a really interesting little feature, and we named it "Yao Yi Yao".
"Huh?" Lin Mu was somewhat surprised. Although the process was full of twists and turns, the result was actually the same as in his previous life—was he still called Yao Yiyao in the end? Lin Mu installed the beta test package and tested the functions. There wasn't much to say; the WeChat team's technical capabilities were very strong, and the product ran very smoothly.
Lin Mu typed a reply to Zhang Xiaolong about some of the pain points in using the software, and just then, a flash of inspiration struck him, and he blinked.
He knew all too well what consequences this WeChat encounter would bring; for a time, WeChat became a go-to app for romantic encounters.
There's clearly a marketing angle here! During that period, there were countless girls selling tea on WeChat. Those girls selling tea could easily be renamed "girls asking for group purchases."
Moreover, getting people to download Pinduoduo is much easier than getting them to spend money on tea. He wasn't really trying to increase Pinduoduo's monthly active users through this tactic, but rather to leverage WeChat's traffic and launch a viral marketing campaign.
Soon, he called Lu Hai over and said, "Old Lu, help me find an outsourcing team. I have a new idea." Lin Mu briefly explained the logic behind his proposal, and as Lu Hai listened, his expression became strange.
He said, "Is it really necessary to go through all this trouble? How much revenue can this generate?"
Lin Mu said, "This isn't about revenue, it's about influence. The most expensive part of this project is the outsourcing cost; the whole plan can be done for 10 yuan. If it fails, it's just a waste of time."
"If it succeeds, Pinduoduo will become a hot topic and drive a surge in downloads. In terms of downloads, this 10 yuan could bring in hundreds of thousands of downloads."
Lu Hai thought for a moment and nodded, "That works too." Although he felt the plan was unreliable, the budget was only around 10...
Losing 10,000 yuan isn't a big deal; it's not even enough to cover Pinduoduo's subsidies for just one morning.
So Lu Hai found a telemarketing outsourcing team for Lin Mu.
A few days later, Lin Mu arrived at the publicity department of the marketing department and went straight to the art group.
He had just reached the door when he saw his art team colleagues, who had been chatting and laughing in a harmonious atmosphere, instantly become extremely alert the moment they noticed his arrival, as if they were about to be on the front lines. Everyone sat up straight.
He sat up straight.
Lin Mu shook his head helplessly. Although he also wanted to take a friendly approach, given his position and the nature of the industry, he naturally ended up like this.
Lin Mu found a colleague from the art team and said, "Xiao Jiang, I have a task for you. I'll send you the file, which contains hundreds of photos. You need to Photoshop these photos to make them look better."
Xiao Jiang inwardly groaned: Hundreds of photos need to be photoshopped? But outwardly, she smiled sweetly and said, "Okay, boss."
Lin Mu had initially intended to put his arm around her, but remembering that Xiao Jiang was a girl, he lowered his hand as soon as he raised it. He coughed and said, "Don't worry, I won't treat you unfairly. Once you've edited the photos and sent them to me, I'll talk to your boss and give you an extra bonus at the end of the month."
This time, Xiao Jiang's smile was genuine. She received the file, but when she opened it, the photos inside puzzled her greatly. They were photos of dozens of ordinary-looking girls, mostly everyday photos and travel photos.
Xiao Jiang asked curiously, "Boss, who are these people?" She secretly wondered to herself: Could they be the boss's mistresses?
Xiao Si, Xiao Wu, or Xiao Liu? But judging from their looks, they don't seem like it. The boss's taste shouldn't be that bad.
Because he wanted to align the granularity with his boss, Xiao Jiang specifically asked, "Boss, what is the final purpose of these images? Tell me so I have a better idea."
Lin Mu felt a little embarrassed. How could he say such a thing? He couldn't very well tell the truth that these photos were meant for those burly men to pretend to be girls, could he? He evaded the question by saying, "Anyway, just Photoshop them to look better. I have my own uses for them."
A few days later, Xiao Jiang sent over the packaged photoshopped images. Lin Mu opened them and took a look. To be honest, this Xiao Jiang, a graduate of the Academy of Arts & Design at Tsinghua University, had a really good eye for aesthetics. He perfectly understood his needs, making every girl with an average appearance look incredibly glamorous. Most importantly, he made their breasts and buttocks much bigger.
Lin Mu then forwarded these graphic and text packages to the outsourced telemarketing team. This team, originally tasked with telephone sales, received the packages and replied, "Boss, I've received the tools. The work may be dirty, but I will execute your task perfectly."
Talking a good game is useless, because of Zhang Qiang's incident last time, Lin Mu generally distrusts the business capabilities of outsourced teams.
He typed on QQ: "Now, have one of your group members add me on WeChat. Treat me as your target user. I'm going to test you."
Xiao Li replied with an OK emoji, then found a highly skilled employee and added Lin Mu on WeChat.
Lin Mu stretched his limbs and thought to himself: Let him teach these burly men how to pretend to be girls.
He was more than happy to do such a despicable thing.
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